Philhost 2025 sets the standard for eco-friendly tourism

THE Philippine hospitality and tourism industry recently celebrated a milestone in its journey toward sustainability, a prelude to the celebration of the country’s Environment Month 2025.

The 4th annual Philippine Hospitality on Sustainable Tourism (Philhost 2025) was held at the prestigious Ascott Hotel BGC, bringing together more than 220 industry leaders, experts and stakeholders united by a common goal: achieving a more sustainable, responsible and innovative hospitality sector. Under its theme, “Pursuing Sustainability,” it underscored talk and tangible actions that are transforming the way the Philippines approaches tourism, an industry vital to the country’s economy, employment and community development.

(From left) Greenview founder and CEO Eric Ricaurte; ESCA Engineering CEO Jean de Castro; Control Union Philippines Managing Director Tom van der Meulen; Ascott Ltd. Country General Manager Patrick Vaysse; Megaworld Hotels and Resorts Managing Director Cleofe Albiso; and Tajara Hospitality President and CEO Cyndy Tan-Jarabata. PHOTO FROM TAJARA HOSPITALITY

Tajara Hospitality CEO Cyndy Tan-Jarabata, one of Philhost 2025’s key figure, emphasized the theme’s importance, especially amid the ongoing challenges faced by the industry. “It’s good to see that hotels are not only talking about sustainability but are also putting in the work. From their operations to the community around them, their efforts to make the circular economy thrive goes to show that sustainability isn’t just a topic anymore, but a practice to follow,” she said. Her words reflect a changing mindset that recognizes sustainability as a core business principle, what she describes as “a practice to follow.”

Participation from new and seasoned industry players highlighted this shift. Greenview CEO and co-organizer Eric Ricaurte described the engaging discussions across panels and workshops: “No matter the session or the panel, there was always something interesting to be learned from everyone. It was delightful to see newcomers be a part of this event and learn more about what we are advocating for.”

The workshops in the morning sessions were designed to foster innovation and deepen understanding of sustainable practices. Topics included Circular Economy, Overlooked Operational Efficiency, Design Innovations in Sustainability, the Economic Impact of Sustainable Tourism, and the World Travel and Tourism Council’s Hotel Sustainability Basics Plus. They provided practical insights into how hotels can reduce waste, optimize energy use and innovate in design while maintaining quality and guest satisfaction.

For instance, the Circular Economy session explored how hotels can transform waste into resources, turning used towels into compost or repurposing materials for renovations. The focus on operational efficiency encouraged managers and staff to look at everyday practices that can save costs and reduce carbon footprints without sacrificing guest comfort.

The heart of Philhost 2025 was its plenary session, where industry leaders discussed critical issues shaping tourism’s future. Topics ranged from Bespoke, Eco-Friendly Getaways, where travelers seek personalized, sustainable experiences, to The Journey to Net Zero, outlining pathways to reduce carbon emissions across the hospitality sector.

The balance and cornerstone

Tourism Undersecretary Myra Paz Valderrosa-Abubakar delivered a particularly inspiring speech, which shared her vision of a Philippine tourism industry that values environmental responsibility along with economic growth. “We are committed to positioning the Philippines as a leading eco-friendly destination, one that protects our natural beauty and uplifts our local communities,” she said.

Discussion panels also focused on the importance of Sustainable Leadership, emphasizing how the next generation of industry leaders can champion responsible tourism. Industry insiders examined how to communicate sustainability authentically to guests without compromising luxury and service quality. This balance remains the cornerstone of successful ecotourism, where environmental integrity complements exceptional guest experiences.

ENVision made waves in the event, as it unveiled its winning project from ENVision 2023: an innovative “REMSEA” robot that uses magnetic carbon nanotubes to remove microplastics from seawater. This shocking yet promising technology exemplifies how scientific innovation can help mitigate environmental damage caused by pollution, an issue that directly affects the appeal and sustainability of the country’s beaches and marine tourism. This author will serve as one of ENVision 2025’s national judges.

The day wrapped with a delightful dinner at Scott’s in Ascott Hotel BGC, providing a relaxed setting for industry players to connect, exchange ideas and celebrate achievements. Prizes and awards highlighted the dedication of individuals and organizations making strides in sustainable tourism.

Philhost 2025 is more than a forum: it’s a movement. It underscores that sustainability is a shared responsibility. From hotel managers adopting eco-certification standards to guests choosing environmentally friendly accommodations, everyone has a role. The industry’s innovation, investments and collaborations must continue, be it through green building practices, renewable energy, waste reduction or community engagement.

The choices of consumers, especially travelers, matter, too. Supporting eco-friendly hotels and responsible tour operators sends a clear message: sustainability is not just a trend but a demand. This — your — support encourages businesses to adopt practices that protect our environment and uplift local communities.

The author is the founder and chief strategic advisor of the Young Environmental Forum and a subject matter expert at the Co-operative College of the Philippines. He completed a climate change and development course at the University of East Anglia (UK) and an executive program on sustainability leadership at Yale University (USA). You can email him at [email protected].