New Outbound Hotels Set To Transform Sedona, Jackson, And Stowe Tourism

Barings, which is one of the largest global investment companies, has started an investment partnership with Waterton to purchase three hotels located in the top outdoor destinations in the US including Stowe, Vermont, Jackson, Wyoming and Sedona, Arizona. The partnership aims to upgrade and rebrand the hotels to Outbound Hotels, which focuses on marketing and selling distinctive lifestyle experiences in the top outdoor destinations.

The investment is likely to encourage and improve tourism in the target locations since it will enhance the experience of the guests through the improved amenities. This partnership has the purpose of continuing the growing eco-tourism and adventure tourism trend by providing an improved level of accommodation which includes an experiential stay. This is in line with the growing trend of unique and luxury tourism focused on destinations known for extensive outdoor activities and natural beauty.

Revitalising Iconic Destinations

Sedona, Arizona, Jackson, Wyoming, and Stowe, Vermont, are already well-established as popular tourism hubs, attracting travellers from across the globe. These regions are renowned for their picturesque landscapes and wide array of outdoor activities, including hiking, skiing, fly fishing, and sightseeing in some of the US’s most iconic national parks.

With the planned reimaginings of existing properties, such as the Poco Diablo Resort in Sedona, Arizona, and The Virginian Lodge in Jackson, Wyoming, the Outbound Hotels brand aims to enhance the travel experience by offering a blend of modern amenities while maintaining the authentic charm of these beloved destinations. In Stowe, Vermont, the Outbound Stowe property will cater to visitors seeking access to the region’s famous ski resorts and year-round outdoor adventures in the scenic Green Mountains.

Transforming Outbound Hotels for Today’s Traveller

The rebranding of the Poco Diablo Resort to Outbound Sedona, scheduled for a reopening in Q2 2026, will include significant renovations, including updated guest rooms, expanded amenities, and new recreational facilities. These improvements aim to cater to the evolving needs of today’s traveller, who increasingly seeks more immersive, nature-connected experiences, as well as a luxurious stay. The addition of a two-tiered pool complex, hot tubs, and firepits will allow guests to enjoy the stunning natural surroundings in a comfortable, modern setting.

Similarly, The Virginian Lodge and Outbound Stowe will undergo enhancements to attract a broader audience, particularly travellers seeking destinations that combine outdoor adventure with high-quality accommodation. These investments underscore the growing trend of eco-tourism and outdoor leisure experiences, as travellers become more focused on the natural environment and sustainable tourism practices.

Outdoor Adventure and Luxury Tourism Convergence

The rise of nature-based tourism, especially in locations such as Sedona, Jackson, and Stowe, has been a significant trend in recent years. Visitors are increasingly drawn to destinations that offer a combination of outdoor adventure and luxury experiences. Jackson Hole, for example, is a renowned gateway to Yellowstone and Grand Teton National Parks, offering access to a range of outdoor activities such as hiking, fishing, skiing, and climbing. Stowe, meanwhile, is famous for its ski resorts and access to Vermont’s scenic landscapes.

By investing in these key properties, the partnership between Barings and Waterton is helping to meet the growing demand for high-quality, nature-connected travel. These developments align with broader trends in the tourism industry, where travellers are prioritising unique experiences, outdoor activities, and luxury services in iconic settings.

A Sustainable Future for Tourism

The new investments in Sedona, Jackson, and Stowe are expected to have a lasting impact on the tourism sectors in these regions. As destinations that already attract a high volume of domestic and international tourists, the upgrades to Outbound Hotels will likely draw even more visitors, boosting local economies and contributing to the region’s long-term tourism growth.

The investment will also support sustainable tourism practices, with a focus on preserving the natural environment while providing high-end amenities. Outbound Hotels’ commitment to creating properties that are rooted in place reflects the growing recognition of the importance of environmentally responsible tourism in maintaining the beauty and integrity of natural landscapes.

A Bright Future for US Tourism

With the advancement and recovery of the traveling sector, the collaboration of Barings and Waterton provides a great forecast for customers looking for more premium accommodations coupled with a destination for sought-after, scenic outdoor experiences. The remodeling of Outbound Sedona, The Virginian Lodge, and Outbound Stowe is a big headway in catering the high demand for more luxury travel options for outdoor-centered tourism. With these developments, Sedona, Jackson, and Stowe are bound to gain even more tourism which in turn, allows these lovely destinations to have the opportunity to add more to the advancing US tourism.