Stroll’n’Roll: Making Family Travel Easier With Baby Equipment Rental

Stroll’n’Roll is a premium baby equipment rental service created to make family travel with young children easier, lighter, and stress-free. Founded in 2023 by tourism professional and mother Barbara Lončarić-Lučić, the idea was born from real-life experience and a clear gap in the family travel and tourism market.

What started in Dubrovnik, one of Croatia’s most popular tourist destinations, expanded to Zagreb in 2024 and most recently to Sarajevo, Bosnia and Herzegovina.

The steady growth confirms a rising regional demand for practical, family-friendly travel services that remove the stress of traveling with babies and toddlers.

How did the idea for Stroll’n’Roll come about?

“Through my travel agency and private accommodation rentals, I had been receiving questions for years from guests asking whether it was possible to rent baby equipment,” explains Lončarić-Lučić. “Apart from baby cots, there was very little available.”

Everything changed when she became a mother herself. Traveling with a baby made it clear how difficult it is to carry strollers, car seats, and other essentials. That personal experience sparked the idea for a service that would allow parents to travel light while still having everything they need at their destination.

What makes Stroll’n’Roll different?

Stroll’n’Roll focuses on quality, reliability, and convenience. The service offers carefully selected, brand-new baby equipment, including strollers, car seats, baby carriers, travel cots, and high chairs.

Rental prices always include delivery, pickup, and professional cleaning, removing any extra logistics for parents. Families arrive knowing that everything will be waiting for them, allowing them to enjoy their trip from the very first moment.

How have clients responded?

Client feedback has been overwhelmingly positive. Many families contact Stroll’n’Roll after arriving at their destination, realizing they need additional baby equipment.

“Guests’ suggestions have helped us expand our offer,” says Lončarić-Lučić. “That’s how we introduced twin strollers and additional baby essentials.” Word-of-mouth recommendations have played a major role in the service growing faster than originally expected.

Why expand to Sarajevo?

Sarajevo was a natural next step. The city is welcoming more international visitors and families, as well as people returning to visit relatives from abroad who prefer not to travel with bulky baby gear.

Stroll’n’Roll Sarajevo serves tourists, visiting families, and local residents, making everyday life and travel logistics easier for parents with young children.

How do partnerships fit into the concept?

Stroll’n’Roll operates as an initiative within Dubrovnik Walk of Fame Travel Agency, enabling strong partnerships with hotels, private accommodation providers, transfer companies, and travel agencies.

Many partners already recommend the service to their guests, as it complements family-oriented tourism perfectly. The company remains open to new partnerships, particularly in Sarajevo and across the wider region.

What is the long-term vision?

“Anything that genuinely makes life easier has a future,” says Lončarić-Lučić. The long-term goal is to help families plan ahead, travel lighter, and enjoy stress-free trips, staying true to the company’s slogan:

“Pack light, travel happy.”

Further expansion to new destinations is firmly part of the vision.