Published on
December 20, 2025
An exciting networking and development workshop for eco and wellness tourism businesses in the Midlands has been planned for January 8, 2026, at the Bloom HQ, located in Mountrath, Laois. This networking event designed for businessmen and operators in the wellness industry will serve as a platform for interaction, development, and networking. The workshop is expected to be a major catalyst in the spread of wellness tourism in the Midlands and the ensuing sustainability thereof.
A Focus on Eco and Wellness Tourism: The Growing Trend
Eco and wellness tourism has gained significant traction in recent years as more travelers seek out destinations that offer not only relaxation and rejuvenation but also a sense of responsibility towards the environment. The Midlands, with its picturesque landscapes and peaceful surroundings, is ideally positioned to tap into this burgeoning market.
The workshop will serve as an introduction to the wellness tourism industry, highlighting its enormous potential. The wellness tourism market is part of a global trillion-dollar industry, with increasing numbers of visitors seeking experiences that prioritize mental, physical, and environmental well-being. This workshop will equip local business owners with the tools and knowledge they need to grow within this space and become key players in the wellness tourism sector.
Collaboration and Networking: Building Stronger Business Foundations
The central theme of the event will be collaboration, with a strong focus on how local businesses can work together to enhance their offerings. As Regina Dunne, Laois Just Transition Regenerative Tourism Activator, states, the development of eco and wellness tourism businesses in the Midlands is crucial to driving a sustainable and vibrant tourism sector in the region. By building a strong network, businesses can better serve tourists while contributing positively to local communities and the green economy.
During the workshop, attendees will have the opportunity to connect with other like-minded businesses and share ideas for growth. This collaborative environment aims to foster stronger relationships between local businesses, resulting in greater opportunities for joint marketing, shared resources, and the development of new, innovative offerings that attract tourists seeking authentic, eco-friendly experiences.
Insights from Industry Experts: Understanding the Wellness Tourism Landscape
One of the key highlights of the workshop will be Neil Dennehy, from Highest Potential, who will share his insights on the growing wellness tourism sector. With years of experience in the field, Neil will delve into the economic potential of wellness tourism, explaining how collaboration and strategic partnerships can support business growth. His interactive wellness activities will also offer practical takeaways for attendees, allowing them to engage with wellness practices firsthand and understand how these can be incorporated into their business models.
Neil’s session will also focus on how businesses can position themselves within the larger global wellness tourism ecosystem. As demand for wellness-focused travel grows, businesses that can offer unique, immersive experiences will be well-placed to thrive. By taking part in this workshop, Midlands-based tourism operators will gain valuable knowledge to enhance their offerings and meet the needs of today’s wellness-seeking traveler.
Support for Local Businesses: Government and Enterprise Assistance
The workshop also aims to provide attendees with practical guidance on accessing financial and business support. Representatives from the Laois Local Enterprise Office (LEO) will be on hand to offer expert advice on business supports available to eco and wellness tourism businesses in the region. From mentoring and training to financial assistance, LEO Laois plays an integral role in helping entrepreneurs start, scale, and succeed.
Evelyn Reddin, Head of Enterprise at Laois County Council, emphasized the importance of such support, stating, “LEO Laois offers a wide range of supports to help businesses in this sector start, scale, and succeed. From mentoring and training to financial assistance, our goal is to empower entrepreneurs to turn great ideas into thriving enterprises.” By attending this workshop, participants will learn about these available supports, enabling them to access the tools they need to grow their businesses and succeed in a competitive market.
The Role of LEADER Funding in Business Growth
One of the key pieces of advice that will be shared during the event is the availability of LEADER funding, which is provided by the Laois Partnership Company. This funding is designed to help businesses within rural areas, such as those in the Midlands, to grow and develop sustainable enterprises. The funding can be used for various initiatives, including product development, marketing, and sustainability-focused projects. Businesses looking to expand their eco and wellness offerings can greatly benefit from these financial resources.
The integration of LEADER funding with tourism business strategies will help accelerate the growth of wellness tourism in the region. Attendees will learn how to apply for and make the most of this support, ensuring they have the financial backing to implement innovative ideas that appeal to tourists looking for eco-conscious and wellness-focused experiences.
Building Laois as a Wellness and Eco-Tourism Destination
The collaborative nature of the workshop will also focus on how businesses can work together to raise the profile of Laois as a destination for wellness and eco-tourism. Joann Nolan of Laois Tourism notes, “Building a strong network of eco and wellness tourism businesses will amplify the region’s appeal and help every member reach more visitors and create unforgettable experiences.” By working together, businesses can highlight the best of what Laois has to offer—its scenic landscapes, tranquil environment, and eco-friendly tourism offerings.
The ultimate goal is to position the Midlands as a leading destination for regenerative tourism, attracting tourists who prioritize sustainability, wellness, and authentic experiences. This kind of tourism is not just about relaxation; it’s about fostering a deeper connection between visitors and the environment, allowing them to experience the region in a meaningful way. By positioning Laois as a hub for wellness tourism, the region will attract a steady stream of visitors who are eager to explore its natural beauty while contributing to the green economy.
Networking and Future Collaboration: Growing Together
Attendees are encouraged to bring business cards and flyers, making the most of this opportunity to network with other tourism operators and stakeholders. The workshop will provide a platform for local businesses to showcase their services and explore potential collaborations that can help them grow. By pooling resources, sharing marketing strategies, and working together on joint ventures, businesses can strengthen the region’s tourism industry and increase visibility for eco and wellness offerings.
A New Year of Growth for Eco and Wellness Tourism in Laois
As 2026 draws nearer, the eco and wellness tourism industry in the Midlands will see tremendous growth. The workshop in Mountrath during January will be that key moment where businesses can come together and learn from the industry experts themselves, finding valued resources. Participating in this event will place businesses in a stronger position when it comes to capitalizing on the growing wellness tourism market, creating better links with the industry, and contributing to a sustainable and booming tourism industry in Laois.
The Workshop is part of the Tourism Activator Programme, which is funded by Government of Ireland and the European Union under the Regulation (EU) 2021/1755 of the European Parliament and of the Council of 6 October 2021 establishing the Just Transition Fund.
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